The Battista Roasting company was created by a small entrepreneur called Giuseppe Battista, who set up in business in Triggiano, his home town, together with his wife. It was 1940 and his business premises were located in the centre of town, on the main road Michelangelo Buonarroti, which soon became the meeting point for those who could not resist the pleasure of tasting a good coffee. At the beginning, the company was only involved in the production and sale of raw coffee, yet after the war, the entrepreneur bought a wooden 5 kg “roaster” and started roasting his first coffee beans. This activity is actually an art for those working in this field. The roasting of coffee beans is the most difficult and decisive activity for coffee producers. The beans need to be roasted at the right temperature and for the necessary time; not one degree more, not one second less, and it takes all the knowledge and expertise of a great craftsman like Giuseppe Battista to perform this operation. Very soon the entrepreneur achieved successful results, increasing the number of customers as well as production. The old roaster was replaced by a modern and efficient machine. The small roasting company started changing, Giuseppe worked harder to constantly improve the quality of his products and offer always tastier and more refined blends. The entrepreneur moved first to Via Casalino in Triggiano, then in 1978 he moved to the plant on the way to San Giorgio. Giuseppe has now retired, leaving the company to his family in order to enjoy a pleasant and peaceful old age. The company is currently equipped with the most up-to-date and technologically advanced machinery, as well as a small office building with well lit and comfortable rooms. Yet among the hive of activities the company deals with, it still sticks to the spirit of the craftsman who is deeply in love with his work; as a matter of fact, Michele Battista along with his sons Giuseppe and Mirko, still roast the coffee the way grandfather Giuseppe used to, thus keeping up the old tradition the company was built on. The company relies on a wide network of sales agents who take care of the Cafés, the Organized Distribution and the Vending Sector, with directly and indirectly managed logistics.

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